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Asset tracking manufacturer chooses Australian-made

Circuitwise welcomes working with another client who wants to start manufacturing their products in Australia. An order was delivered to Adapt Ideations recently, cementing the start of a relationship that both companies hope will grow.


Adapt Ideations supplies asset tracking and monitoring devices for high-value and temperature-sensitive products, such as those in the pharmaceutical and perishable goods industries. The trackers can be charged via a single USB cable, but some users need to be able to charge up to 50 devices at a time.


Adapt Ideations provides customers the ability to use mass charging boards in which a number of devices can be charged at the same time without individually having to connect each device to a USB cable and subsequently into a power socket to charge.


A mass charging dock for asset tracking devices
Adapt Ideations' mass charger

While Adapt Ideations has established relationships with contract manufacturers globally, the company wanted a local manufacturer to provide it with the flexibility and speed of delivery it required for its small volume jobs. In addition, many of its customers want the assurance of supply chain continuity that comes with local manufacturing in Australia.


“This initial collaboration is a small step towards a larger goal of diversifying our supply base to deliver supply chain security and improve the sustainability of our operations as we move forward”, said Anirban Gupta, Co-Founder and Director of Adapt Ideations. “We are looking to do more manufacturing in Australia, and we look forward to working more with Circuitwise in the future”.


Circuitwise CEO Serena Ross said it was another example of the benefits of manufacturing in Australia, particularly for small to medium-sized production runs of high-value products.

“There are many good reasons for manufacturing in Australia,” Serena said, “including speed and reliability, responsiveness, ease of communication, reduced tariffs and intellectual property protection.


“Covid-19 revealed our country’s vulnerability to supply chain disruptions, and the smart thing for all Australian manufacturers to do is have at least one manufacturer of your product in Australia.”


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